Dream team shines for SK
Jeweller’s campaign is all about local flavour

Pearlyn Tham
pearlyn@newstoday.com.sg
Here’s an advertising campaign that showcases the best of local flavour.

The brightest of stars of Singapore’s fashion, styling and entertainment industry have joined forces to lend their talents to SK Jewellery’s new campaign.

The most familiar personality would be homegrown songbird Stefanie Sun, who is the jewellery brand’s new ambassador.

Said to be the first Singapore brand to collaborate with Stefanie, SK Jewellery chose Sun for her “international appeal, vibrant personality and youthful vigour”.

Her endorsement is supposedly worth a cool six-digit figure.
The choice of Stefanie is in line with the jeweller’s aim to focus on fashion and be “an urban chic jeweller”.

Plans include creating trendier jewellery designs and collaborating with international jewellery designers.

Besides Stefanie, the campaign also brings together a dream team of local stylists and designers, including MAC’s celebrity make-up artist Celestine Sng, hairstylist Ryan Yap of Passion Salon and stylist-to-the-stars Jeremy Tan.

The flirty red outfit Stefanie is wearing in the advertisement (left) was custom-made by local clothing brand M’phosis.

In the television commercial to be launched this Sunday, you’ll see Stefanie walking past human “mannequins” in a window display. With her sunny grin, she is definitely a sight to behold and of course, the more-than-10-carats of diamond jewellery she is wearing adds to the shine factor.